gUILLERMO RODRIGUEZ
CREATIVE Copywriter
Día de muertos
Drawing inspiration from Mictlán, the ancient underworld of pre-hispanic mexican civilizations, crafted to intricately weave Nike's narrative into the vibrant aesthetics of Mexico. Within this captivating video, a treasure trove of references awaits, alluding to the mystical 9 levels of Mictlán and the ethereal journey that souls tread through their depths. This campaign stands as a profound tribute to one of Mexico's most iconic and paramount traditions: the Day of the Dead.
click to watch
LUCHA LIBRE
Lucha Libre is more than just rehearsed falls, jumps, and blows; it's a genuine art. This campaign narrates the story of Darius, an upcoming wrestler who embodies its essence, and narrates its meaning. More than just a sport, Lucha Libre is Darius's constant heartbeat, shaping his character and determination through each match and applause from the audience. Through Darius, we celebrate Lucha Libre as a way of life, a challenging passion, and an artistic expression rooted in culture.
click to watch
Jordan Chilango
The people of Mexico City are the heart and soul of this city. Jordan Chilango was created considering the most representative cultural elements of one of the most iconic cities in Latin America. Through a unique and hyper-localized narrative, this campaign captures the essence of the "chilangos" and pays tribute to a lifestyle and vision that are truly one-of-a-kind.
Runners Helping runners
Runners Helping Runners brings a new perspective to beginners and experienced athletes. Renovates the narrative and eliminates the misconceptions that surround running. RHR envisions a new path for those who want to start running and understand the struggles others have faced in the past.
click to watch
Nike FC
Conceived as a platform aimed at elevating and commemorating the love and passion for football, Nike FC embodies the values of inclusivity and diversity that characterize the beautiful game. By playing in different alternate realities, Nike FC awakens creativity and opens new perspectives for football, exploring uncharted territories and challenging the traditional boundaries of football.
click to watch